Author Archives: Katy Mairs

About Katy Mairs

Hi, I'm Katy and I look after the online community at NI Parcels! You can find me here blogging about all things Northern Irish, small biz and social media.

3 Tips For Small Businesses Collaborating With Bloggers

Bloggers nowadays are hugely influential individuals who have the potential to take a brand’s reputation to soaring new heights. The opportunities found in the world of blogging are endless. What started as merely a popular hobby has become a lucrative career for many. … Continue reading

Posted in Small Business Tips | Comments Off on 3 Tips For Small Businesses Collaborating With Bloggers

3 Common Shipping Mistakes Small Businesses Should Avoid

It’s no surprise that the two most important things small businesses consider when shipping their products to their customers are 1) the quality of the product and 2) the customer’s satisfaction. However, there are an entire array of factors controlling … Continue reading

Posted in Parcel Shipping, Small Business Tips | Comments Off on 3 Common Shipping Mistakes Small Businesses Should Avoid

4 Benefits Of Social Media Marketing For Small Businesses

These days it’s very hard to find a holistic marketing strategy that doesn’t involve social media. However that being said, what actually are the benefits of having social media channels for your small business? Building a social media presence for … Continue reading

Posted in Small Business Tips | Comments Off on 4 Benefits Of Social Media Marketing For Small Businesses

6 Ways To Utilise Pinterest For Your Small Business

  Pinterest is now the fourth largest traffic driver globally. Many people are still very confused as to how to use Pinterest for anything other than pinning mouth-watering photos of food and getting inspiration for your future wedding. As with … Continue reading

Posted in Small Business Tips | Comments Off on 6 Ways To Utilise Pinterest For Your Small Business

6 Useful Tools That Make Social Media Marketing Easy

We’ve made a list of our favourite social media marketing tools that will help improve your online efforts and productivity. Continue reading

Posted in Small Business Tips | Comments Off on 6 Useful Tools That Make Social Media Marketing Easy

6 Ways To Promote Your Business Using Snapchat

With more and more small businesses embracing Snapchat to engage customers, we’ve rounded up some top tips for using the channel as a platform. Continue reading

Posted in Small Business Tips | Comments Off on 6 Ways To Promote Your Business Using Snapchat

5 Local Brands That Are Brilliant On Twitter

When it comes starting up a Twitter for your small business, it can all be a little bit daunting. Nevertheless, running a Twitter for your brand is pretty much essential nowadays. And we’re very proud to say that there are … Continue reading

Posted in Northern Ireland, Small Business Tips | Comments Off on 5 Local Brands That Are Brilliant On Twitter

5 Ways To Utilise Instagram For Your Business

If run a small business, Instagram can be a great social media platform for you to portray the more visual side to your brand, where necessary. Visuals are key when it comes to building brand awareness, so there are so … Continue reading

Posted in Small Business Tips | Comments Off on 5 Ways To Utilise Instagram For Your Business

6 Ways To Increase Facebook Engagement Without Spending

We reveal the key ways to increase engagement on your businesses’ Facebook page without spending a fortune on advertising. Continue reading

Posted in Small Business Tips | Comments Off on 6 Ways To Increase Facebook Engagement Without Spending

6 Easy Twitter Tips For Northern Irish Businesses

Social media is key in the marketing and branding of today’s small businesses. That’s no secret. If you run, or work for any kind of business you’ll know that without social media, it’s difficult to make your brand’s voice heard and near … Continue reading

Posted in Small Business Tips | Comments Off on 6 Easy Twitter Tips For Northern Irish Businesses